In the next year, her design was upgraded to include earmuffs, mittens, and a scarf. Snow Miku featured a recoloring of Hatsune Miku with a white, silver, and blue palette. Based on the sculpture, the character Snow Miku was designed for a Nendoroid figure and to act as a mascot for Sapporo and for a Nendoroid figure. A snow sculpture of Hatsune Miku was made by Crypton Future Media. The first Snow Miku event took place in February 2010 along with Sapporo's 61st annual Snow Festival.
Beginning in 2010, Snow Miku has since expanded to her own eponymous festival that runs alongside Sapporo, including events such as snow sculptures, decorated trains, collaborations with local shops, etc. Snow Miku is a winter-themed version of Hatsune Miku and the mascot of the annual Snow Festival that takes place in Sapporo, Hokkaido, Japan.
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